Curiosity lives here!
We’re an applied AI lab helping organizations adopt AI—and helping their people find confidence in a new way of working.
We believe the speed of learning is the only undue advantage in a world with abundant intelligence.
We are a research lab.
Everyone here is a researcher with a specialty. Some of us build software. Some study how organizations work. Some help people discover what AI makes possible.
We’re investigating connected questions: What can this technology do? Where will it make a difference? What will help people trust it and use it?
We find answers by working alongside your team on real problems. We build, test, observe and improve.
Truth is our telemetry.
We say what we know, question what we assume and change our minds when the evidence changes.
That means testing ideas against your actual work, listening when something fails and being clear about what needs to improve.
The learning matters more than being right the first time.
We operate like an F1 team.
We work like an F1 team: different specialties, close coordination and constant feedback.
What we learn from customers shapes what we build. What we learn while building shapes what we recommend.
A deployment is a milestone. The finish line is a useful change in how your business works.
Climb Everest for truth!
The customer’s outcome is the summit. A demo, handoff or deployment may be a base camp, but it is not the summit.
Once we commit, we bring together the people, tools and effort needed to get there. We make risks visible and find another route when the first one closes.
We carry the hard parts with you and stay accountable until the result is real in your work.
We cannot be beaten when we are having fun. So let’s have a lot of fun!
People who enjoy the problem stay curious longer, try more things and recover faster.
We find that energy in the craft, the customer, the puzzle, the people and the progress. Serious work does not require us to be grim.
When the work stops feeling alive, we change the approach, reconnect with the purpose or talk about what’s draining the energy.
We read to think differently and write to think clearly. A lot.
Reading beyond the immediate problem gives us new ways to think. Writing exposes what we haven’t understood yet.
It turns individual thought into something the team can question, improve, remember and build upon.
Thinking in Circles is our operating framework. We state a belief, name what we know and don’t know, test, observe and revise. We retain the reasoning so each new problem benefits from what the last one taught us.
Curious is who we are.
Kind is how we work.
We ask difficult questions and make room for unfamiliar ones. We challenge ideas while respecting the people behind them.
And we enjoy the work. The puzzle, the craft, the people and the progress.
Serious ambition deserves a little fun.
Let’s simplify AI for your team.
Simplify AI for me