Rehearsal
Rehearse the decisions your customers will make.
Explore responses to your next product, price or experience before you commit.
Explore their decisions while you can still change yours.
Your rehearsal scenario
Your offer
What happens next?
Simulations
Chooses your offer
It fits their needs.
Compare a competitor
Another option enters the picture.
Postpone buying
A question remains unanswered.
You'll understand your users' journey better than ever.
Agentic swarms
Put your idea into a world of possible customers.
Give AI agents different needs, information and choices. Let them compare, exchange information and respond to one another.
One scenario. Connected decisions.
Your offer
Price · terms · benefits
Alex · needs flexibility
Can I pause it?
Sam · comparing value
There’s a monthly option.
Rae · wants clarity
What’s included?
New possibilities need a new way to explore them.
Interview
Survey
Observation
Example interview · First session
“I wanted to try it myself before
inviting the rest of the team.”
Team setup
Customer interview
Customer research
Learn from real people.
Interviews uncover needs. Surveys measure preferences. Observation reveals how people act.
AI simulation
Explore what could happen.
Use that evidence to build scenarios. Change the offer, follow simulated choices and compare alternatives.
Scenario
Trying a product solo
Offer A
Invite required
Leaves trial
Offer B
Invite optional
Opens sample project
Illustrative simulated choices
More room to explore.
AI agents can interpret unfamiliar information and respond to one another, without every response being scripted in advance.
Earlier simulations often relied on rules written for each situation. Generative AI expands the range of scenarios we can explore. Customer evidence grounds the scenario; simulated responses help shape the next test with real people.
Explore the use cases
What are you bringing to market?
Choose a simulation use case
Which version gives people a reason to choose you?
Compare a simple product with a feature-rich alternative. Explore what different customers value before choosing what to build.
Product concept
A
Simple & focused
B
More features
Explore the trade-offs customers make.
Follow the choice
Change something. See what follows.
Keep the offer. Make one detail clearer. Explore how the simulated journey changes.
Before
Monthly subscription
Pause terms in the small print
1
Explore the offer
2
Look for a way to pause
3
Leave with a question
After
Monthly subscription
Pause terms beside the price
1
Explore the offer
2
Understand the commitment
3
Compare the options
Illustrative comparison. Clearer information changes what is available to decide on; it does not guarantee a purchase.
What you can learn from the journey
Inspect what the agents encountered, the questions they explored and the choices they made. Compare alternatives, then turn useful findings into revised ideas and a focused test with real customers.
Your next move starts with a question.
Bring us your audience and the alternatives you’re considering. We’ll shape a focused simulation with your team.
Frequently asked
questions.
What a simulation can tell you
What evidence do we need?
Customer interviews, surveys and observations can ground a scenario in real needs, preferences and behaviour.
How do we check whether it reflects real people?
Use simulated responses to shape the next test with real people.
Can a simulation explain why someone stopped?
A simulation can show where an agent stopped. Customer research is how you check what happens with real people.
Is Rehearsal a self-serve product?
The page invites you to discuss a rehearsal. It gives no self-serve access details.
Your next move starts with a question.
Rehearse your next move